Our story and team
We are Finnish new era technology and solution company located near city of Tampere. Our technology is 100% AI driven and all what we do we think through AI capabilities. We have long experience from elctronic circularity including Trade-in, refurbishement, B2B buyback, electronics automated processing business. Our passion is to create environmental impact in whole electronics business area by integrating our patented CO2 calculation method for all major circularity platforms and services.
Founders
Jyri Roselius, CEO
Jyri has co-founded and lead several companies. The biggest success was Piceasoft Oy, which was the fastest growing company in Finland (Deloitte 2017).
Kari Ketola, CCO, Chairman of the Board
Kari has over 25 year of international experience of IT-industry in several businesses and roles. Managed multiple teams of 5-300 people locally in Finland,Estonia,China Romania. Last 6 years worked in circular econoomy in home electronic SaaS business. Piceasoft Oy in roles like COO,Technical Sales Director, Sales Director. 5 years in M-Files as Director Nordics public sector sales. 7 Years in Cybercom (Knowit) as Vice President of Digital Servics. 7 Years in Nokia Mobile Phone in R&D different management roles.
Meet our team
Jerry Jalava
CTO
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Dario Lorenzi
Sales Partner, South Europe
Pyry
Järvinen
Sustainability Specialist
Stefan Liljenberg
Sales Partner, North Europe
Advisory
Simon Mallitte
Simon, a seasoned leader with over 30 years of experience in electronics manufacturing and services, excels in business development, corporate relationship management and B2B/B2C solutions.
Timo Huhtamäki
Entrepreneur, EU Climate Ambassador and keynote speaker. Responsible Influencer of the Year 2024